Insights

Insights provide understanding by compiling multiple analyses of your data over time. They can include examples from both inside and outside the organization, helping to shift perspectives and gain additional information to support business decisions and enhance data understanding.

A broader knowledge of the industry and related fields allows for a more comprehensive analysis of data from different angles, enabling you to identify key business points to focus on.

For example, by comparing different segments of the real estate industry, investors can determine which areas perform better. Over time, trends can be identified and leveraged to meet business needs.

Prediction

Predictions can be made by identifying data trends and comparing them with historical trends and market movements to anticipate upcoming changes. This preparation helps organizations better position themselves for future opportunities. The first level of predictions involves AI, while the second level relies on business and data analysts who possess a strong understanding of business needs, market changes, and competitive trends, enabling them to interpret data for business benefit.